Everything about Myntra UI/UX experience!
Shopping is the craziest thing we Indians do. We love shopping. We don’t have any specific occasion for shopping, and we are always excited to know the latest best product available in the market. You visit any shopping mall, and you will see thousands of people already gathered there and looking for the product best suited to them. Nowadays shopping has become easy with the digital revolution, you can do shopping just by sitting at your home. You have to open the application or browser on your phone, and thereafter, the choice is all yours.
We all love to use those products that are trending. We juggle with different malls, reading articles online, watching the video content of influencers to get an idea about what is trending online. When we talk about fashion, our search ends with Myntra. Fashion changes with the speed of time still, Myntra manage to keep up without any hiccups.
Myntra application has more than ten crore downloads on the play store with a tremendous rating of 4.3 given by more than 36lakh people, including me. Myntra application gives the user the best interface and experience. Once you use the service of Myntra, most probably, you will come back to Myntra.
How Myntra is providing such an amazing user interface and experience?
Myntra gives a user-friendly interface that helps the user in finding what he is looking for. It gives you all the information related to your product on the screen in zero time. You will get the information, like the product’s reasonable price, comprehensive size chart with high-quality images, so that, the user can make the best decision.
Here is some Unique interface of Myntra that attracts users and enhance their experience
Easy sign in
This is the first step to accessing Myntra. It is simple to create your account with Myntra, you just need to fill in your mobile number and the OTP (one-time-password) you will receive in that number, and you are all set to be part of India’s biggest fashion hub. Sign in without any hassle magnify users’ experiences.
Profile setup plays a significant role in your interface, most of the sites make it so complicated that people avoid being a part of that. But that’s not the case with Myntra. Easy access is always desirable.
Exciting Offers
Everyone likes something extra with quantity and something less with the cost. Myntra knows the psychology of humans, and this can be seen in its exciting offers. Offer attracts customers. All the time you open the application of Myntra, he has something excited to offer you that you cannot neglect. Exciting offers strengthen the customer base.
This reason sale offers you an extra 10% off, which creates a psychological game inside the mind of people, whether they are missing the opportunity by not buying it.
It has something for everyone.
Irrespective of which age or gender you belong to, Myntra always has something for you. We all love those things, which are arranged in a proper format so that whenever we need that, we don’t have to waste time looking here and there. Simply go to that section and get the thing. The point here is that Myntra’s unique interface offers us the same. He has categorized things in proper format which raises customer experience. Like it has a different section for men, women, kids, beauty, and grooming, etc., as you can see in the image below.
Not only this, but it further categorized things as Westernwear, Ethnic & Fusionwear, Footwear, Lingerie, etc. Hence, a user need not make any extra efforts. This is a very appreciable step to increase the user experience in the application which is missing from its competitors.
Myntra studio
This feature sets it apart from the rest of the competition. In this feature, it works with the influencers to aware the world about what is trending. Influencers create a video with the product they bought on Myntra and describe their experience with the product in the caption. There is also a video section where influencers or brands describe the product available in Myntra and share that product uniqueness and review it.
As you can see in the above image, you can also use Myntra studio to get an idea of what is in trend and all the other details.
Explore
Curiosity helps us to explore more. Myntra explore feature allows his customer to improve their experience with Myntra. It gives them features like gift cards, Myntra mall, Play and earn, refer and earn, scan for coupons, and many more.
Myntra Insider
This Myntra insider feature enhances the user experience manifold. See what Myntra says about this feature “Every online shopping experience is precious. Hence, a cashless reward-based customer loyalty program called Myntra Insider was introduced to enhance your online experience. The program applies to every registered customer and measures rewards in the form of Insider Points.”
All the registered person gets a special discount on their shopping and along with that, they are offered special perks
As soon you become part of Myntra Insider, it allows you early access to the sales, insiders exclusive rewards and benefits, priority customer support, etc.
Conclusion:
It needs lots of effort to maintain the position of India’s best online fashion store, and Myntra did it well. The online fashion industry growing rapidly, and it needs the best UI and UX to sustain itself in the market and those who give this to the user will get benefit in the long run. E-Commerce is trying to bring everything under one roof. It will save users time and effort. As we all have seen how new brands are trying to rule the market, they bring their IPOs to dominate the world. Providing world-class service and satisfying customer requirements is the only secret to growing in the field of E-Commerce.
